inchsustain is our way of doing and talking about sustainability.
We don't want it to be superficial, for it to only be a saying, just a phrase from a company profile, or some tree planted to say that… “we love the planet”. We want to find our sustainable identity and be able to recognize it, measure it, and express it honestly and continuously; both within the company and outside.
We want to start from the aspects of everyday life that we can improve immediately, in a concrete way. When we begin with our immediate, we can make significant strides towards our goal. Then we will then be able to gradually step back, step by step, until we have a larger, more complete vision.